Friday, September 05, 2014

Why no one responds to your email part 2

Last time i discussed content in the email, this time i'd like to touch on the subject line.
Here is my basic rule


Have one!

Now we've got that out of the way we can add a little finess

* think about putting techy terms in ways that are meaningful to the recipient
* add a topic keyword so it can be easily filtered like on the old discussion group days
* what kind of mail is it, request for info, something that requires action etc.

So a typical subject line might look like..

Info Req - BigLabs Project - network data load

You can then get even smarter by sealing some tricks from bloggers and clickbait by creating provocative headlines to encourage people to open your mail. Check out huffington post for some examples.

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